5G operators will need to pay attention to customer segmentation, service bundles, and pricing to earn the premiums for recouping their massive investments in infrastructure. Telecom customers have historically been resistant to pay more for services. 5G SA presents many opportunities to innovate new products, segment markets to offer differentiated services and their performance attributes, and a choice of access options. A detailed knowledge of market micro-segments will help position product bundles and combine them with network services to weaken the resistance to pay.
Read more about 5G monetization in our article published on Light Reading.
