The term “sales enablement” is a buzz phrase these days, and for a good reason. According to Learning Hub, 76% of organizations…
How To Build A Thriving Sales Team That Is Competitive, Collaborative, and Committed
5 Mins read
There are 3 “Cs” to define a sales team that is thriving – competitive, collaborative, and committed. Being competitive can fire up…
Ep #16: New Practices Sales Must Adopt in the New Normal with Spencer Wixom
11 Mins read
We all know that the B2B sales process is becoming increasingly complex. Over the past several years, we have seen a shift…
6 Crucial Steps to Master the Competitive Battlecard
2 Mins read
Nearly 60% of buyers have done their research online before they reach out to a company for a sales conversation. This means,…
5 Things to Keep in Mind when Building a Sales Enablement Strategy
5 Mins read
It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed…
Ep #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
12 Mins read
Research shows that 70% of all marketing content remains unused by sales. If you’re a marketer, this statistic is sure to make…
Ep #10: How Can Artificial Intelligence Help You Sell More with Rob Kall
10 Mins read
Artificial intelligence is one of those buzzwords that is underestimated and over rated at the same time. We experienced the power of…
10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
4 Mins read
Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator,…
When A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
2 Mins read
I recently met my cousin after a long time. She has two kids – 11 and 6 years old, whom I met…