There are 3 “Cs” to define a sales team that is thriving – competitive, collaborative, and committed. Being competitive can fire up…
22 Sales and Marketing Alignment Statistics That Will Surprise You
3 Mins read
Probably one of the most effective strategies for any business to be successful is when sales and marketing work in harmony. While…
Marketing Automation: Building an Email Marketing Strategy for Your Business
3 Mins read
What Type of Automation Makes Sense for My Business? While marketing automation can be employed for social media, web-based chat, and even…
5 Ways Video Can Be Used To Align Sales and Marketing
3 Mins read
No one can deny that video holds enormous entertainment and educational value. This fact is no less true in the B2B landscape….
Ep #16: New Practices Sales Must Adopt in the New Normal with Spencer Wixom
11 Mins read
We all know that the B2B sales process is becoming increasingly complex. Over the past several years, we have seen a shift…
7 Types Of Sales Enablement Content Your Marketing Team Should Create
4 Mins read
Marketing teams focus on building content to fuel the top-of-the funnel and increase the number of prospects. Sales teams, on the other…
6 Crucial Steps to Master the Competitive Battlecard
2 Mins read
Nearly 60% of buyers have done their research online before they reach out to a company for a sales conversation. This means,…
5 Things to Keep in Mind when Building a Sales Enablement Strategy
5 Mins read
It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed…
10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
4 Mins read
Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator,…
When A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
2 Mins read
I recently met my cousin after a long time. She has two kids – 11 and 6 years old, whom I met…