Conversational Artificial Intelligence (AI) has become a buzzword in the industry and is often related mostly to chatbots. While that’s fair, the…
Ep #16: New Practices Sales Must Adopt in the New Normal with Spencer Wixom
11 Mins read
We all know that the B2B sales process is becoming increasingly complex. Over the past several years, we have seen a shift…
7 Types Of Sales Enablement Content Your Marketing Team Should Create
4 Mins read
Marketing teams focus on building content to fuel the top-of-the funnel and increase the number of prospects. Sales teams, on the other…
6 Crucial Steps to Master the Competitive Battlecard
2 Mins read
Nearly 60% of buyers have done their research online before they reach out to a company for a sales conversation. This means,…
5 Things to Keep in Mind when Building a Sales Enablement Strategy
5 Mins read
It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed…
Ep #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
12 Mins read
Research shows that 70% of all marketing content remains unused by sales. If you’re a marketer, this statistic is sure to make…
Ep #10: How Can Artificial Intelligence Help You Sell More with Rob Kall
10 Mins read
Artificial intelligence is one of those buzzwords that is underestimated and over rated at the same time. We experienced the power of…
Storytelling on the Go: 6 Things You Can Do to Align Your Sales and Marketing Stories
5 Mins read
“Storytelling” has become quite a buzzword in the last decade or so. Remember when it was just something that your favorite author…
When A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
2 Mins read
I recently met my cousin after a long time. She has two kids – 11 and 6 years old, whom I met…