What is Marketing Automation? Marketing automation is red hot, and for good reason. It de-anonymizes website visitor behavior, helps you send the…
10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
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Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator,…
When A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
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I recently met my cousin after a long time. She has two kids – 11 and 6 years old, whom I met…
Buyer’s Journey: What Is It And What Do I Need To Know About It
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The person buying your product or service wants to do so of their own volition. When you hear effective B2B marketers using…
4 Compelling Ways To Turn Web Visitors Into Customers
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A website’s very existence is to turn a prospect into a sale, but for many businesses, their average conversion rate sits at…
5 Secrets to Make Your Video Marketing Super Successful
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If you want to run a successful viral marketing campaign, use visually appealing tools like videos. Ensure that your video clips match…
The Age of Content
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The Age of Content – Why It Is So Important The birth of the internet, the establishment of Wikipedia, and the rise…