Quick Answer: Sales and marketing alignment is the deliberate coordination of strategy, messaging, processes, and goals between a company’s sales and marketing…
Short Squeezing The Big Consultants
3 Mins read
We all know how Robinhood and its Merrimen (Reddit wallstreetbets) have taken over the market. The billion-dollar hedge funds are now scrambling…
Ep #15: From Resource Management to City Safety, IoT is the Answer with Nicole Raimundo
13 Mins read
The year 2020 has dramatically changed how technology is impacting everyday life. Whether it is video conferencing for remote work and home…
6 Crucial Steps to Master the Competitive Battlecard
2 Mins read
Nearly 60% of buyers have done their research online before they reach out to a company for a sales conversation. This means,…
5 Things to Keep in Mind when Building a Sales Enablement Strategy
5 Mins read
It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed…
Ep #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
12 Mins read
Research shows that 70% of all marketing content remains unused by sales. If you’re a marketer, this statistic is sure to make…
Ep #10: How Can Artificial Intelligence Help You Sell More with Rob Kall
10 Mins read
Artificial intelligence is one of those buzzwords that is underestimated and over rated at the same time. We experienced the power of…
Ep #7: Deputy CIO Jeanne Holm Explains How Los Angeles is Using 5G & Tech to Combat the Crisis
15 Mins read
Smart cities are the wave of the future, and rapid urbanization is driving the need for the latest technologies, like 5G, IoT,…
Storytelling on the Go: 6 Things You Can Do to Align Your Sales and Marketing Stories
5 Mins read
“Storytelling” has become quite a buzzword in the last decade or so. Remember when it was just something that your favorite author…
Ep #8: Is the Telehealth Genie Out of the Bottle? Former US Secretary of Veteran Affairs, Dr. David Shulkin Explains
9 Mins read
Telehealth, a long-overdue technology is the need of the hour today. Historic legislation is passed and billions of dollars are committed by…