The term “sales enablement” is a buzz phrase these days, and for a good reason. According to Learning Hub, 76% of organizations…
How To Build A Thriving Sales Team That Is Competitive, Collaborative, and Committed
5 Mins read
There are 3 “Cs” to define a sales team that is thriving – competitive, collaborative, and committed. Being competitive can fire up…
Ep #16: New Practices Sales Must Adopt in the New Normal with Spencer Wixom
11 Mins read
We all know that the B2B sales process is becoming increasingly complex. Over the past several years, we have seen a shift…
7 Types Of Sales Enablement Content Your Marketing Team Should Create
4 Mins read
Marketing teams focus on building content to fuel the top-of-the funnel and increase the number of prospects. Sales teams, on the other…
6 Crucial Steps to Master the Competitive Battlecard
2 Mins read
Nearly 60% of buyers have done their research online before they reach out to a company for a sales conversation. This means,…
5 Things to Keep in Mind when Building a Sales Enablement Strategy
5 Mins read
It is not unusual for companies to launch a well-researched, high-spend marketing campaign, which results in disappointing sales figures. Simply having detailed…
When A 6-Year-Old Asked Me – “How Do You Sell An Idea?”
2 Mins read
I recently met my cousin after a long time. She has two kids – 11 and 6 years old, whom I met…