You’ve seen it happen. Two B2B tech companies have similar products and comparable funding rounds, yet one’s sales trajectory looks like a…
Marketing Automation: A Tool for Sales and Marketing Alignment
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Are your sales and marketing teams looking at the same metrics for evaluating revenue growth? Are they aligned, and do they have…
The Evolution of Marketing Automation
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Marketing automation is the secret weapon of fast-moving marketing and sales teams. For large teams that acquire hundreds of leads through myriad…
The Battle for Attention: Why Your Business Needs a Digital Sales and Marketing Specialist
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As we continue to witness the battle of power and of our lives against the deadly virus, I got thinking about another…
Marketing Automation: Building an Email Marketing Strategy for Your Business
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What Type of Automation Makes Sense for My Business? While marketing automation can be employed for social media, web-based chat, and even…
Marketing Automation Basics: What it is and how it can transform your business
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What is Marketing Automation? Marketing automation is red hot, and for good reason. It de-anonymizes website visitor behavior, helps you send the…