You’ve seen it happen. Two B2B tech companies have similar products and comparable funding rounds, yet one’s sales trajectory looks like a…
Marketing Automation: A Tool for Sales and Marketing Alignment
2 Mins read
Are your sales and marketing teams looking at the same metrics for evaluating revenue growth? Are they aligned, and do they have…
Marketing Automation: Building an Email Marketing Strategy for Your Business
3 Mins read
What Type of Automation Makes Sense for My Business? While marketing automation can be employed for social media, web-based chat, and even…
5 Ways Video Can Be Used To Align Sales and Marketing
3 Mins read
No one can deny that video holds enormous entertainment and educational value. This fact is no less true in the B2B landscape….
Content Strategy 101: Long Form vs Short Form Content
6 Mins read
One of the main questions riddling B2B marketers is: how long should an article or blog be? Being a marketer, it’s critical…
10 Ways Starting A Podcast Will Help Your Business
5 Mins read
As a B2B marketer, you’re always thinking of ways to grab people’s attention and hold on to it. One of the most…
4 Steps to Crafting an Impactful Case Study to Showcase Capabilities
3 Mins read
Do marketers need case studies? Yes. Are case studies effective tools of marketing? Yes. Do case studies always work? No. Case studies…
B2B Technology Marketing Kit: Your Infographic Cheat Sheet
5 Mins read
For newbies, the word ‘infographics’ could send shivers down the spine. But there’s no reason to fret once you break it down….
Storytelling on the Go: 6 Things You Can Do to Align Your Sales and Marketing Stories
5 Mins read
“Storytelling” has become quite a buzzword in the last decade or so. Remember when it was just something that your favorite author…
Getting Your Marketing Message Across
1 Mins read
A critical factor that technical marketers must remember is the need to focus their messages. This short video describes points to consider…