There are 3 “Cs” to define a sales team that is thriving – competitive, collaborative, and committed. Being competitive can fire up…
Short Squeezing The Big Consultants
3 Mins read
We all know how Robinhood and its Merrimen (Reddit wallstreetbets) have taken over the market. The billion-dollar hedge funds are now scrambling…
22 Sales and Marketing Alignment Statistics That Will Surprise You
3 Mins read
Probably one of the most effective strategies for any business to be successful is when sales and marketing work in harmony. While…
How Conversational AI Can Help Align Sales and Marketing
3 Mins read
Conversational Artificial Intelligence (AI) has become a buzzword in the industry and is often related mostly to chatbots. While that’s fair, the…
5 Ways Video Can Be Used To Align Sales and Marketing
3 Mins read
No one can deny that video holds enormous entertainment and educational value. This fact is no less true in the B2B landscape….
Ep #12: The 3 Missing Tactics Companies Need in Their Competitive Intelligence Process
11 Mins read
Starting a company or launching a new product in a highly competitive tech space is like going to war where knowing your…
The Ultimate Competitive Analysis Checklist
4 Mins read
7 steps to knowing your competition before you go-to-market Information is a powerful thing. Incomplete information, however, can be dangerous and often…
Ep #11: How Alignment Can Help Product Marketers Get Off the Hamster Wheel
12 Mins read
Research shows that 70% of all marketing content remains unused by sales. If you’re a marketer, this statistic is sure to make…
How To Nail Your Go-to-Market Strategy
6 Mins read
Great ideas are not easy to come by, but when they do, it is easy to get carried away and lose sight…
10 Must-Have Personalities You Need in Technology Marketing to Align with Sales Growth
4 Mins read
Most businesses have a marketing team, which comprises of sets of sub-teams such as design, PR, website development, content writer, event coordinator,…