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23 posts

Ratika Garg

About author
Ratika is the COO and Co-Founder of KAIROS Pulse. She has over 15 years of strategic research and consulting experience of working with enterprises in the areas of market and competitive intelligence, market sizing and trends, and creating compelling business use cases.
Articles
Inbound Marketing

B2B Technology Marketing Kit: Your Infographic Cheat Sheet

By Ratika Garg
September 15, 2020
5 Mins read

For newbies, the word ‘infographics’ could send shivers down the spine. But there’s no reason to fret once you break it down….

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Alignment

The Ultimate Competitive Analysis Checklist 

By Ratika Garg
July 13, 2020
4 Mins read
7 steps to knowing your competition before you go-to-market Information is a powerful thing. Incomplete information, however, can be dangerous and often…
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Alignment

How To Nail Your Go-to-Market Strategy

By Ratika Garg
May 24, 2020
6 Mins read
Great ideas are not easy to come by, but when they do, it is easy to get carried away and lose sight…
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Technology Insights

How Retailers Are Using Artificial Intelligence to Drive Customer Experiences

By Ratika Garg
August 26, 2019
5 Mins read
Artificial intelligence (AI) is a big industry buzzword. While it has many applications, it is rapidly penetrating its roots into the retail sector. There is a…
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Inbound Marketing

5 Ways To Create Enticing Calls-To-Action

By Ratika Garg
November 29, 2018
2 Mins read
If you’re even slightly savvy at inbound marketing, then you’re focussing on how to convert people through call-to-action. You’ve put in the…
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Inbound Marketing

5 Secrets To Make Your Video Marketing Super Successful

By Ratika Garg
November 29, 2018
2 Mins read
If you want to run a successful viral marketing campaign, use visually appealing tools like videos. Ensure that your video clips match…
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Inbound Marketing

7 Steps To Optimize Your Landing Page For Lead Generation

By Ratika Garg
November 29, 2018
3 Mins read
We live in a digital world where an inbound marketers task is to drive people to a website. That website, or more…
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Inbound Marketing

How Marketing Automation Can Benefit Your Organization

By Ratika Garg
November 29, 2018
2 Mins read
We live in an age of globalization and automation – where we attempt to produce as much as possible and get it…
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Inbound Marketing

4 Email Marketing Tactics To Employ Right Now

By Ratika Garg
November 29, 2018
2 Mins read
Email marketing has experienced its ups and downs in popularity in the marketing community as new digital trends have come into existence….
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Inbound Marketing

Buyer’s Journey: What Is It And What Do I Need To Know About It

By Ratika Garg
April 19, 2017
3 Mins read
The person buying your product or service wants to do so of their own volition. When you hear effective B2B marketers using…
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  • Categories

    AI in Telecom
    6 Posts
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    12 Posts
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    6 Posts
    Fractional CMO
    1 Posts
    Inbound Marketing
    20 Posts
    Marketing Automation
    6 Posts
    Sales Enablement
    13 Posts
    Tech2Biz Alignment
    20 Posts
    Technology Insights
    27 Posts

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