There are 3 “Cs” to define a sales team that is thriving – competitive, collaborative, and committed. Being competitive can fire up…
Marketing Automation: A Tool for Sales and Marketing Alignment
2 Mins read
Are your sales and marketing teams looking at the same metrics for evaluating revenue growth? Are they aligned, and do they have…
The Evolution of Marketing Automation
5 Mins read
Marketing automation is the secret weapon of fast-moving marketing and sales teams. For large teams that acquire hundreds of leads through myriad…
22 Sales and Marketing Alignment Statistics That Will Surprise You
3 Mins read
Probably one of the most effective strategies for any business to be successful is when sales and marketing work in harmony. While…
Marketing Automation: Building an Email Marketing Strategy for Your Business
3 Mins read
What Type of Automation Makes Sense for My Business? While marketing automation can be employed for social media, web-based chat, and even…
Marketing Automation Basics: What it is and how it can transform your business
2 Mins read
What is Marketing Automation? Marketing automation is red hot, and for good reason. It de-anonymizes website visitor behavior, helps you send the…
5 Ways Video Can Be Used To Align Sales and Marketing
3 Mins read
No one can deny that video holds enormous entertainment and educational value. This fact is no less true in the B2B landscape….
Content Strategy 101: Long Form vs Short Form Content
6 Mins read
One of the main questions riddling B2B marketers is: how long should an article or blog be? Being a marketer, it’s critical…
10 Ways Starting A Podcast Will Help Your Business
5 Mins read
As a B2B marketer, you’re always thinking of ways to grab people’s attention and hold on to it. One of the most…
4 Steps to Crafting an Impactful Case Study to Showcase Capabilities
3 Mins read
Do marketers need case studies? Yes. Are case studies effective tools of marketing? Yes. Do case studies always work? No. Case studies…