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KAIROS PulseKAIROS Pulse
Menu
  • WHO WE ARE
    • About Us
    • Our Story
    • Our Team
  • WHAT WE OFFER
    • GTM Strategy
    • Technology Marketing Content
    • Sales Enablement Tools
    • Marketing Automation
  • WHY US
  • RESOURCES
    • Client Case Studies
    • Work Samples
    • Sales Enablement Resources
    • Newsletters
  • PODCAST
  • CAREERS
  • FAQ
  • CONTACT
Ratika Garg
23 posts

Ratika Garg

About author
Ratika is the COO and Co-Founder of KAIROS Pulse. She has over 15 years of strategic research and consulting experience of working with enterprises in the areas of market and competitive intelligence, market sizing and trends, and creating compelling business use cases.
Articles
AlignmentSales Enablement

How To Build A Thriving Sales Team That Is Competitive, Collaborative, and Committed

By Ratika Garg
April 8, 2021
5 Mins read

There are 3 “Cs” to define a sales team that is thriving – competitive, collaborative, and committed. Being competitive can fire up…

Read more
Inbound MarketingMarketing Automation

Marketing Automation: A Tool for Sales and Marketing Alignment

By Ratika Garg
February 16, 2021
2 Mins read
Are your sales and marketing teams looking at the same metrics for evaluating revenue growth? Are they aligned, and do they have…
Read more
Marketing Automation

The Evolution of Marketing Automation

By Ratika Garg
February 9, 2021
5 Mins read
Marketing automation is the secret weapon of fast-moving marketing and sales teams. For large teams that acquire hundreds of leads through myriad…
Read more
Alignment

22 Sales and Marketing Alignment Statistics That Will Surprise You

By Ratika Garg
December 16, 2020
3 Mins read
Probably one of the most effective strategies for any business to be successful is when sales and marketing work in harmony. While…
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Inbound MarketingMarketing Automation

Marketing Automation: Building an Email Marketing Strategy for Your Business

By Ratika Garg
December 7, 2020
3 Mins read
What Type of Automation Makes Sense for My Business? While marketing automation can be employed for social media, web-based chat, and even…
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Marketing Automation

Marketing Automation Basics: What it is and how it can transform your business

By Ratika Garg
November 17, 2020
2 Mins read
What is Marketing Automation? Marketing automation is red hot, and for good reason. It de-anonymizes website visitor behavior, helps you send the…
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AlignmentInbound Marketing

5 Ways Video Can Be Used To Align Sales and Marketing

By Ratika Garg
November 17, 2020
3 Mins read
No one can deny that video holds enormous entertainment and educational value. This fact is no less true in the B2B landscape….
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Inbound Marketing

Content Strategy 101: Long Form vs Short Form Content

By Ratika Garg
October 13, 2020
6 Mins read
One of the main questions riddling B2B marketers is: how long should an article or blog be? Being a marketer, it’s critical…
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Inbound Marketing

10 Ways Starting A Podcast Will Help Your Business

By Ratika Garg
October 12, 2020
5 Mins read
As a B2B marketer, you’re always thinking of ways to grab people’s attention and hold on to it. One of the most…
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Inbound Marketing

4 Steps to Crafting an Impactful Case Study to Showcase Capabilities

By Ratika Garg
September 15, 2020
3 Mins read
Do marketers need case studies? Yes. Are case studies effective tools of marketing? Yes. Do case studies always work? No.   Case studies…
Read more
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    11 Posts
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    5 Posts
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    7 Posts
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    14 Posts
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    26 Posts

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